When creating a plan of action, a Canvas model can be a useful tool to organize your thoughts. We have adjusted the Startup Lean Canvas model for our purposes. You can find the template here. In the example, we imagine a Society that aspires to create a Vegan Country. The starting principle is that violence against animals is wrong and, likewise, the consumption of animal products is wrong. Therefore, the Society intends to establish a Vegan Country, based on uniting vegans and sharing horizontal education among members.